PROJECTS
The following are some dynamic marketing strategies and innovative projects developed during my MBA program at the Fashion Institute of Design & Merchandising. Each project highlights my expertise in brand development, strategic planning, and market analysis. By merging creative vision with data-driven insights, I craft impactful solutions that resonate with consumers and drive measurable success.
Strategic Growth Analysis for Christian Dior: Brand Positioning & Market Innovation
This project explores both risks and opportunities for the brand. Expanding into the secondhand market helps Dior reach a wider audience but could hurt its exclusivity and reputation if not managed carefully. While focusing on affluent consumers keeps the brand stable, it limits its ability to connect with younger and emerging markets, making it important to balance exclusivity with more accessible price points. Dior’s move into experiential luxury opens new doors but risks pulling attention away from its core high-fashion identity. With the appointment of Benedetta Petruzzo as Managing Director, there’s a lot of growth potential, but her bold strategies might challenge Dior’s traditional approach. My recommendations include protecting the brand’s exclusivity, making moves to attract younger consumers, balancing priorities between fashion and luxury experiences, and ensuring leadership aligns with Dior’s timeless legacy.
Off-White Brand Analysis: Strategies to Lead, Engage, & Innovate
This project provides a comprehensive analysis of Off-White’s brand, its competitors, and the factors driving customer purchase decisions. Backed by survey data, the insights offer a strategic roadmap to enhance marketing, pricing, product development, and brand management. The findings reveal key opportunities to diversify product offerings, adopt localized marketing campaigns, and invest in community-driven initiatives to expand Off-White’s reach and deepen customer loyalty.
Optimizing Logistics: A Strategic Implementation Plan for Skims
This project outlines a Logistics Management and Implementation Plan for Skims, focusing on optimizing operational efficiency and scalability. The plan includes strategic recommendations aimed at enhancing supply chain processes, improving inventory management, and ensuring timely delivery. By integrating data-driven insights and sustainable practices, the recommendations are designed to strengthen Skims’ logistical operations and support its long-term growth in a competitive market.
Reinventing Off-White: Strategic Marketing and Campaign Development
This project showcases an Anniversary Campaign I developed for Off-White, honoring the legacy of founder and former CEO Virgil Abloh, who passed away in 2021. The campaign delivers a comprehensive marketing strategy designed to enhance Off-White’s competitive edge, boost customer engagement, and broaden its market reach.
